Carrot Fertility

Together with All Turtles’ talented creative director and illustrator, I led the rebrand and content-marketing strategy for Carrot Fertility, including new look-and-feel and messaging to emphasize the global, inclusive nature of the company’s employer fertility benefit offering—an LGBTQ-friendly program that provides financial support and care navigation for all pursuits of parenthood, from fertility preservation and IVF to third-party reproduction, to adoption.