Brand Strategy • Product Innovation • Content Creation

About

b. 1986, HK.

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Hi, I’m Megan.

I’m a San Francisco-based strategy consultant with a passion for creating cutting edge products and brands. I help mission-driven entrepreneurs and companies solve pressing business problems and tell their stories so they can focus on doing well while doing good.

 

my background

I cofounded Bitty Foods, an award-winning sustainable nutrition company developing a supply chain of eco-friendly protein with the power to stabilize the global food system and feed billions of people. Bitty Foods was named one of Entrepreneur Magazine's 100 Brilliant Companies, and I was honored to be called one of Fast Company Magazine's 2017 Most Creative People in Business.

Before starting Bitty, I led the R&D team charged with digital innovation at Bonnier AB, a large Swedish media conglomerate of TV companies, newspapers, magazines, book publishers and web/mobile products. And even before that, I worked as a writer and editor for a variety of international publications, including Outside magazine, National Geographic Adventure, New York Magazine, Conde Nast Digital and Popular Science.

let's work together.

Each project I work on begins with a foundation of market and consumer research to identify untapped business opportunities, key customer personas and unmet human needs. Working collaboratively with your team, I build a strategy based on key insights and potential solutions. Together, we test our ideas using rapid prototyping, making decisions about what to build and how that thing we’re creating should look, sound, and feel (or taste!). 

From there, I can either work with you directly to implement your strategy or assemble the rockstar team that will help you make magic happen—from writers and editors to graphic designers, software engineers and even scientists and chefs, if that’s what your product needs. I’m very lucky to be part of an amazing network of experts in technology, design, media, health and food. Together, we bring prototypes into reality and create beautiful products and experiences that educate and delight.